Watch Ivan's story
Ivan The Great · Dallas, TX
Stop Struggling for Clients.
Build a Brand That Pays You.
Ivan went from $35 cuts in Wichita to $150+ cuts, brand deals, and 500K+ followers. Now he shows barbers the exact system.
Joined by 200+ barbers leveling up their brand
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Sound Familiar?
Most Barbers Are Stuck in the Same Loop
Talent alone does not fill chairs or build a following. These are the gaps that keep barbers from the next level.
Slow Client Growth
You rely on word of mouth and hope, but there is no system bringing new clients in consistently every month.
Posting Without Results
You post videos and reels but they do not blow up. You are creating content, but it is not converting to money.
Undercharging for Your Work
You know you should raise your prices, but you are scared to lose clients, so you stay stuck at the same rate.
No Clear Path Forward
You want brand deals, a bigger following, and more income, but nobody has shown you the roadmap to get there.
The Coach
Ivan The Great, Dallas, TX
I started at $10 a cut in Wichita, Kansas. Small city. Low population. Not exactly the barbering capital of the world.
I did not wait for the perfect environment. I built my brand, raised my prices to $150+, grew a massive social following, and eventually relocated to Dallas, starting from scratch with zero clients.
Now I have 400K+ followers on TikTok, 200K+ on Instagram, consistent brand deals, and the brand does the work. That is what I teach.
What You Get
Everything You Need to Level Up
The School of Barbering is a proven system with coaching, curriculum, software, and a community of barbers on the same mission.
Social Media System
Ivan's exact content playbook for creating videos that attract clients and position you as the go-to barber in your market.
Pricing & Brand Strategy
How to confidently raise your prices, communicate your value, and attract clients who do not flinch at premium rates.
Client Attraction Blueprint
A repeatable system for filling your book with new clients every month, without relying on word of mouth alone.
Monetize Social Media
How to generate income from your posts and create opportunities beyond the chair, just like Ivan did.
SOB Community + Software
Access to the community, Barber OS tools, and first access to hands-on events and training.
Live Coaching Calls
Weekly group calls with Ivan and the full coaching team for real answers to real questions.
Meet Our Members
The top barbers today used to look just like you.
Hoku went from 190 to 233K followers
Hoku was making $2K a month when the Maui wildfires wiped out his entire clientele. He joined, built a personal brand instead of chasing clients, grew to 233K followers, and rebuilt to $15K a month.
Rayan went from 260 to 16.7K followers
Rayan was charging $28 a cut with 400 followers. He joined with a goal to become the most known barber in his city, then hit 16.8K followers and $14.7K per month.
Kevin went from 7 to 138K subscribers
Kevin was a San Jose barber with 7 YouTube subscribers. He built a personal brand, grew to 138K subscribers, and now charges $115 per cut.
Kent went from 2K to 104K followers
Kent had been cutting for about a year, charging $35, and barely moving online. He grew to 104K followers and became the go-to barber in Seattle.
Real Results
Hear It From the Barbers Themselves
Inside The Community
Real Wins. Every Week.
Landon Ziegler
Tripled income and kept growing month after month
Ivan Barajas
First month on SOB: $1,400 to $2,800 per month
Abdiel Hidalgo
10K months club, 40 new clients, 100% booked
Manny Morales
Posted $820 income proof while chasing an $85K goal
These results came from barbers who joined the community and followed the system.
Make Your Move
Choose Your Path
Both options include the full SOB community and curriculum. Pick the level of support that fits where you are at.
Community + Curriculum
per month · cancel anytime
- Ivan's full content library for recording, editing, and posting
- SOB Community with 150+ active barbers
- SOB OS + free booking software
- Weekly group coaching content
Spots are limited each month
Serious Barbers Only
6-month mentorship · apply to qualify
- Hands-on in-person training with Ivan
- 4 weekly calls with the full coaching team
- Private communication channel with Ivan
- Full ELITE course + content playbook
- Accelerated results and focused accountability